Home Recommended Products Business & Investment Corporate Culture: The Ultimate Strategic Asset (Stanford Business Books (Hardcover))

Corporate Culture: The Ultimate Strategic Asset (Stanford Business Books (Hardcover))

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Organizational tradition is a quiet, however driving, affect on our notion of an organization, whether or not as a shopper or as an worker. For occasion, we all know Southwest Airlines as laid again and pleasant. We consider Google as modern. To virtually each well-known firm we are able to assign a personality. It is now properly acknowledged that company tradition has a major influence on organizational well being and efficiency. Yet, the idea of company tradition and tradition administration is just too typically tantalizingly elusive. In this guide, Flamholtz and Randle outline tradition, figuring out and explaining the 5 key dimensions that decide it: a buyer orientation; a individuals orientation; a course of orientation; robust requirements of efficiency and accountability; innovation and openness to vary. They clarify why tradition is a essential think about organizational success and failure―a key determinant of monetary efficiency. Then, they supply a theoretically sound, extremely sensible, and field-tested methodology for managing company tradition―presenting a set of worldwide and home circumstances that present how precise firms have leveraged tradition as the final word supply of sustainable aggressive benefit. In addition to well-known firms reminiscent of Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the textual content presents lesser recognized tradition stars, reminiscent of Smartmatic and Infogix. While different titles on tradition have targeted too closely on the group as a psychological being, or on tutorial research of tradition as a enterprise lever, Corporate Culture attracts on empirics to current a go-to, must-read information for leveraging company tradition as a supply of aggressive benefit and as a way of impacting the underside line.Used Book in Good Condition



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