(as of Aug 14,2019 13:25:53 UTC – Details)
In How Any Agent Can Escape the Price Battlefield, Ben Page shares his confirmed step-by-step methodology for successful extra high quality shoppers BEFORE any discuss of value, protection, service, or worth pitch. This is not principle, it’s the consequence of a 20-year quest to promote extra insurance coverage inside of his businesses.
It is also NOT what you’d anticipate. It is NOT the drained outdated (and restricted) recommendation to promote worth. It’s in contrast to something you are more likely to hear from advertising and marketing reps, effectively-which means managers, or self-proclaimed gurus who aren’t in the trenches promoting. They usually encourage brokers to do what Page calls “Pitching for Policies” by making worth arguments (i.e., have a look at all of these advantages for the value!). While Page agrees that worth arguments are higher than simply value quotes, they’re nothing in comparison with the secrets and techniques he shares in his e-book.
- Section One: Discover the Real Game
- People aren’t actually trying for insurance coverage.
- People aren’t actually satisfied by a proposal (worth argument).
- Discover what they’re actually trying for, what most brokers by no means give them, and how one can be one of the few that will get what it is about (trace: NOT a worth argument).
- Section Two: Win the Real Game
- Positioning secrets and techniques to draw and win (Who, What, How and Advantages).
- How to say NO to unhealthy enterprise and depart them nonetheless loving you.
- How sensible advertising and marketing can flip customers into preferrred prospects.
- How nurturing low-value referrals will help you dominate any area of interest.
- Learn about the trigger/impact gross sales chain that the majority brokers ignore.
- Discover the oft-forgotten investigation section and the way to make it work for you.
- Turn one of the most pivotal moments in a customers’ expertise to your benefit.
- Find out why each second from inquiry to connection issues greater than practically all brokers notice.
- How you’ll be able to Stop the Shop and win a ton of enterprise with out your opponents ever realizing.
- Learn Ben’s confirmed first dialog script to make the sale BEFORE any extra work.
- Found out the way to kill procrastination, enhance comply with-up, and go from first dialog to sure a lot sooner, with much less complications, and in a method that leaves prospects LOVING you.
- Finally, study why the presentation is the least necessary half of the course of and the way to actually win.
- Section Three: Bonus
- Learn tricks to win any value battles you would possibly end up in. This will occur a lot much less as you begin successful exterior of value or worth arguments, nevertheless it’s good to know!
- Best suggestions for main your gross sales brokers to greatness in ways in which few company house owners learn about.
- Find out what makes a good pipeline supervisor and the way it can assist your gross sales efforts.
Learn a radically totally different paradigm that places the agent, not the proposal, entrance-and-middle in the sport to win shoppers. It’s filled with strong little-identified rules, methods, and techniques that may assist any insurance coverage agent WIN a lot extra high quality enterprise in a method that’s totally extra enjoyable, many occasions more practical, and never so pushed by value.
If you are an insurance coverage agent, gross sales supervisor, or company proprietor—purchase this e-book. You will not remorse it.